On this episode of The Playful Wise Woman Show, Cait shares her journey as the “queen of multi passionateness” and how she’s embracing more clarity around who she supports in her business—specifically, educators and caregivers ready to build bigger, better businesses without burnout.

She discusses:

• Her evolution from resisting “niching down” to realizing a core thread among her clients: most are educators or caregivers, seeking impact and freedom outside traditional institutions.
• The different phases of her career, from hiding her multipassionate nature for 15 years, fully embracing it for five, and now blending multipassionateness with greater clarity around her audience.
• Key realizations about the confusion that can come from broad messaging and the power of clear language when describing who she helps and what she offers.
• Her personal history with education—from early ambitions to be a teacher to roles in social work, behavior specialization, college coaching, and higher ed—highlighting her lifelong calling to educate.
• How she now empowers educators who’ve stepped out of institutions but feel paralyzed or overwhelmed to create their own path, structure, and impact—without recreating the same old burnout cycles.
• The importance of defining who your people are (even if it’s not a “niche”) and always starting with your “why.”
• An invitation to listeners: share who your people are and what impact you want to make, and grab her free training to help move beyond survival mode into joy.

Follow Cait on Instagram - https://www.instagram.com/thecaitfinn/

Cait’s website - https://www.caitfinn.com/