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In this episode, Roddy Galbraith explores the quickest path to success in speaking: focusing on what matters most and avoiding getting lost in distractions. He shares insights from John Maxwell and the Pareto principle, illustrating how channeling energy into the most impactful activities leads to greater results. Roddy provides practical strategies for crafting an exceptional keynote by outlining both top-down and bottom-up approaches to developing a keynote. You will walk away with actionable steps to prioritize your time, get to a first draft, and continually improve your message for maximum impact on any audience.