Storytelling Works with Colin Pearce

012: Jerry Crockford: Distributed teams


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Colin Pearce interviews Jerry Crockford on managing his distributed team.

Jerry Crockford (normally interviewed for his insights on marketing) maintains he is not an expert on distributed teams but the experience he shares will be helpful to leaders of groups in a large system or any small business.


He agrees that it's become necessary for a while to have team members work from home and emphasises that it is not a breeze for everyone.He thought it would be but he and Sandy hit a few pot-holes. One was access to the firm's files so there was no overlap. Another was the use of language to create a positive atmosphere. He talks about trusting the team.He recommends meeting for a Hello every morning and maintaining a 9:00 to 5:00 day even though people say they like flexibility. On the recommendation of one of his senior team members he treats everyone on Zoom meetings like 5 year olds. Sounds patronising but he explains what that means.

He recommends client meetings happen on Zoom and team meetings happen on Google Chat.

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Storytelling Works with Colin PearceBy Colin Pearce