Initially hired by a friend to step in for a wedding photographer who had dishonestly sold their services using someone else's portfolio, Sam Meggs found himself thrust into a genre he had no prior experience of.

What began as a one-off favour became a defining creative moment. Over a decade later from that day, Sam now runs a successful business in Ontario, a popular Canadian go-to destination for couples.

We talk about that initial start, how his new photographic career blossomed and why working in your community alongside and with your competitors is a strong business decision.

The show starts with a story of why signature images are your strongest USP, plus last week's guest Rahul Khona shares his Story of the Completely Unexpected.

See the SHOWPAGE for all links and reference photos.

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