Mike Schneider (@mikeschneider) is a serial marketer and has the entrepreneurial street cred to back it up. He’s strategized and developed marketing content for some of the world’s best brands including brands within his own business. “Content is king.” This is a common trope in the marketing and business development world. Brock, Cody, and Mike synergize around the fact that the character behind the content is king. Mike breaks down how to develop and inspire content that is genuine and inspires incredible personal and business success. This episode will help you level up and continue #playing the game.

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Mike's Instagram: @mikeschneider

LinkedIn: https://www.linkedin.com/in/michael-schneider-6821657/

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Show Notes:

00:00 - 03:20: Intro to Mike Schneider, man for all seasons

03:21 - 07:48: “Everyone needs a Rick.” And other random thoughts:)

07:49 - 10:54: American Fork, UT: Happy Valley and happy life

10:55 - 19:49: Mike and Cody’s introduction through socks and Mike’s rolodex of clients

19:50 - 32:42: Latin baseball, baseball abroad, and youth baseball development

32:43 - 38:48: Coaching youth baseball and coaching your own kid

38:49 - 50:04: Instagram & Facebook: What’s real?

50:05 - 62:11: The story of Surface Skis

62:12 - 64:41: Partners: good, bad, and ugly

64:42 - 71:04: Trade shows and thinking outside the box

71:05 - 74:50: Social media exposure and trash talking

74:51 - 78:34: And here we have Idaho!

78:35 - 80:10: Black Diamond: When the snow is falling, business is booming

80:11 - 84:33: Youth Archery and barking dogs. Look out!

84:34 - 90:33: Black Diamond and quality of life

90:34 - 96:36: Avalanches and airbags