Finally, Marketing That Works

#012, Nicole Schaefer Talks Trademarks and Protecting Your Brand

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As an entrepreneur, you'll have to take care of more than just the basic needs. Legalities can make or break a company if they're not handled properly.

Tune in today as Nicole Schaefer of Yellow Dog Legal joins us for a new episode of the "Finally Marketing That Works" podcast with her best tips to help entrepreneurs understand what might seem like minor details but can end up having huge consequences if left unattended! See yah!

Highlights of This Podcast:


  • [02:03]  Yellow Dog legal

  • [02:15]  blogging website for lawyers.

  • [03:47]  trademarks protect things

  • [05:11]  everybody should have a trademark

  • [06:25]  common law trademark

  • [08:15]  trademarks are taking about six to nine month

  • [08:33]  I do charge a flat fee for trademarks

  • [09:22]  Office Action

  • [10:08]  have to be renewed

  • [10:35]  ask for proof

  • [11:22]  I chose this area actually is because it's federal

  • [12:55]  R means that you're officially registered

  • [13:27]  part of having a trademark is having a duty to enforce it.

  • [16:07]  do something arbitrary or fanciful

  • [18:13]  Get your contracts in order and hire an attorney


    • YouTube Video Podcast Link:

    https://youtu.be/R-HIW5Wn2Q4

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    Finally, Marketing That WorksBy Mitchell Slater
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