In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.

Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your products or services. Additionally, she dives into the benefits of repurposing content for email marketing, Google Business Profiles, and social media platforms like Pinterest and YouTube.

Key Takeaways:

• Own your content: Focus on creating content for your website and podcast to build long-term value and avoid algorithm dependency.
• Repurpose strategically: Maximize the reach of your content by repurposing it for email marketing, Google Business Profiles, and social media.
• Prioritize evergreen content: Create content that remains relevant over time to save effort and maintain a consistent brand message.
• Track your results: Use analytics tools to monitor traffic, engagement, and conversions to measure the effectiveness of your content strategy.

Bonus Resource: Jules has just launched a free guide to help you discover your core topics and develop a content strategy that drives the right traffic to your website. Download it now at The Website Success Hub

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist