Episode #12  

Reverse Engineering your Firm (feat. Kenji Kuramoto, CEO) 

recorded 5/17/2021

Kenji+ Kuramoto, CPA

https://acuity.co/

Hello and welcome. We are all the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are all the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano.

1 big time CEO here, holy triple digits!

2 Arthur Anderson

4 Big public accounting experience

8 You have to want to play that game to get to Partner

10 backing into things as an entrepreneur

13 people hire you because they like you?

14 are you smart or are you nice?

***shout out to Josh Lance***

17 CRYPTO

18 it’s fun to find some Niches

***shout out to Will Lopez***

25 CFO World vs Tax World

27 billing Time and Hours

***shout out to Liz Mason***

35 Working in the pricing matrix

36 how do you tell a client they’re not a good fit?

39 what’s one mistake you made at Acuity?

40 Growing fast and losing money

41 Customer Success and Customer Retention

***shout out to Delighted*** https://delighted.com/

***shout out to SalesForce*** salesforce.com

45 going after the ScaleFactor team, post bust

47 shout out to the 18 official Acuity TechStack Partners