Join podcast hosts Becky Brennan, Luke Stone and Jack Warne for the final episode of 2022. Becky learns about Fortnite, we look at optimising content for SEO and discuss nostalgia. We also tease a special bonus episode coming in Jan 2023!

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Links to this week’s topics can be found below:

Metaverse? More like meh-taverse. Brits don’t care about virtual worlds.

https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds

Have we hit peak nostalgia?

https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia

How to optimize underperforming content

https://searchengineland.com/optimize-underperforming-content-389465

Content ideas may be coming to Google Search Console

https://searchengineland.com/content-ideas-may-be-coming-to-google-search-console-390244?mkt_tok=NzI3LVpRRS0wNDQAAAGIpMFIN5Xbq8jMJ0SiWLibaBxImXa6bHjmNphbsMJX6lMX-3e2FSjWlmGLQ_brQ8YVwzVuaNKmhHnkWkqJBBqz6s_lsieqa7qIzW77CnMQkNkFaA

Exclusive: Twitter to introduce new controls for ad placements

https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/

Ad spending forecast: cloudy with a chance of recession

https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/