How hard is it for a small IIoT consulting firm to land projects in the U.S.? In this episode, we strip away the hype and walk through the real challenges: building credibility without big brand names, tackling strict procurement rules, and managing long sales cycles. You’ll hear what works (niche expertise, agile delivery, smart partnerships) and where small firms often stumble. We’ll also look at how buyers think when stakes are high, and why many deals are lost before they even start. If you’re in the IIoT space — or want to understand what it takes to break into U.S. industrial markets — this story might resonate more than you expect. For more in-depth stories and insights, visit iiotblog.com.