They say there's nothing new left in the world. Yet sometimes it's not about finding new ideas, it's about finding new ways to apply them says Shama Hyder, CEO of Zen Media. Shama was one of the first experts in social media branding when she started out 11 years ago. Over the years as the industry has shifted, she's found the ability to re-apply some of the lessons she learned when she first started out. Listen as Shama tells her story of early success, the leadership lessons she's learned in building her company and how they've reacted to an ever changing industry.