Nika Bedeker has no content strategy. No pillars. No calendar. She edits on her phone, posts when she feels like it, and still doesn't think she's an influencer.

But somehow, a lot of the good things in her life came from social media. Her fiancé. Her job. Her flat in Cape Town which she got by sending her Instagram to the landlord. Even her Milan Marathon ambassadorship, which she was convinced was a scam until she checked who followed the account.

This one's a fun one. We talk about the Cape Town running community, toxic fitness phases, why she makes five content calendars a month for work but refuses to make one for herself, and why the best content advice she can give is just don't overthink it.

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Instagram: @nikascamerarolll

YouTube: @nikabedeker

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YouTube: ATHCO

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Daniel @dannyjd_

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