The Photographer's Action Plan: Strategies for Building a Thriving Business and Life.

012: Strategic Photography Marketing: Planning Q3 & Beyond

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Why am I covering planning for the rest of the year now? Today, July 4th, America's Independence Day, and during the vacation season? Well, partly because of the freedom of business but also because we need to start that seed of the holiday season now. If not with our clients but with ourselves.

Christmas in July is a reality when you own and operate your photo business. Let's uncover the simplicity of using a marketing calendar in your photography business with a downloadable Google Doc template.

I'll explore the strategic sessions to consider promoting, such as mini-sessions, types of summers, and fall themes to drive your marketing efforts.

Today's episode will be short and sweet so you can return to those lazy summer days. This episode also intends to get your creative marketing juices flowing and give you a solid start to marketing for the rest of the year. Consider this episode the no-pressure, idea stage of the sessions you'll offer soon.

If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Don't forget to tag me @actionarrowmedia!

 In this episode, you'll hear:

  • Why using a marketing calendar for photography businesses is crucial.
  • Different ways to promote sessions, including social media, email, networking, collaborations, and in-person events.
  • Suggestions for sessions to promote in Q3 and Q4, such as mini sessions (back-to-school, fall, and holiday themes), vacation sessions, graduation portraits, last-minute summer weddings, fall family portraits, harvest or pumpkin patch sessions, autumn engagement sessions, fall wedding packages, fall fashion or branding sessions.
  • Action steps for listeners include downloading the marketing calendar, brainstorming sessions and marketing ideas, and starting promotions for upcoming sessions.

    • Here are the Links to the resources mentioned in the episode. 

    Marketing Calendar for Photographers
    https://bit.ly/42NkTlS 

    Photographers VIP Email Sequence Template
    https://www.actionarrowmedia.com/Photographers_VIP_Email_Sequence_Template

     

    You can follow us on Instagram @actionarrowmedia
    You can find out more at www.actionarrowmedia.com

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    The Photographer's Action Plan: Strategies for Building a Thriving Business and Life.By Char Stackle