Tim Ash (@Tim_Ash) started his career in the 'interwebs' back in 1995, focusing on data-driven websites.

On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization.

To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What's their relationship to your business?

Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build.

Resources and links discussed:

• Connect with Tim
• Learn more about SiteTuners
• Read Tim's book
• Learn more about the Digital Growth Unleashed Conference
• Follow Brian on Twitter @bmassey
• Learn more about Conversion Sciences