Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses.

In this episode of CEO Brain Food, Michael welcomes author, speaker, and entrepreneur Blaine Millet to discuss his background and passion for customers. Blaine shares his belief that customer obsession can directly impact an organization’s culture and ability to market themselves. He provides examples of customer obsession with stories of Zappos and Ritz-Carlton Hotels. Finally, Michael teases part two of his interview with Blaine Millet and provides the audience with a new useful tool.