# Show Notes In which we talk about headline-writing in general, click-bait headlines in particular, and why we don't think that click-bait headlines are a “best practice”—or really a good thing at all. How these realities shape all sorts of discourse, not just headline-writing, including political stances. Note: Chris kept talking about Slate when he meant *not* Slate (and specifically "Pajiba.com"). *His bad.* ## Chapters • Intro (1:26) • Headline-Writing (1:26–6:58) • Whether Ends Justify Means (6:58–12:30) • Means Shape Ends (12:30–16:47) • Truthy, or Truly? (16:47–21:07) • Conclusion (21:07–22:10) # Music • “Nightingale Movement I” (http://thedukeofnorfolk.bandcamp.com/album/birds-fly-south), from Birds… Fly South!, by The Duke of Norfolk – used by permission. • “Winning Slowly Theme” (https://soundcloud.com/chriskrycho/winning-slowly), by Chris Krycho. Used because it was written just so you could hear it at the end of every show! # Links • “How Salon.com Rewrote My Headline and Turned Me Into an Internet Troll” (http://www.pajiba.com/think_pieces/how-saloncom-rewrote-my-headline-and-turned-me-into-an-internet-troll.php)