An interest in community development and a passion for travel led Brook Eddy to India in 2002 to research a movement based on the principles of Bhakti, or devotion through social action. While there, she fell in love with fiery masala chai and it enveloped her senses in a way that she couldn’t forget years after returning home.

Seeing an opportunity in the U.S. market for fresh, preservative-free, spicy chai, Brook concocted her own chai blend in her home kitchen in Colorado. She bottled her brew into Mason jars with handwritten Hafiz poetry labels and gave them to family and friends as holiday gifts. The taste inspired cravings beyond belief, and before she knew it she was delivering bottles of Bhakti Chai concentrate to local cafés. In 2006, Bhakti Chai was born with the vision of creating social action within enterprise. Today, Bhakti Chai continues to brew fiery chai from small batches with fresh-pressed organic ginger and Fair Trade Certified black tea, and the Bhakti philosophy drives the company’s business practices.

Brook Eddy has a graduate degree in Social Policy and Non-Profit Management from the University of Michigan. She has spent her career working for social change through nonprofits, businesses, and NGOs. She also had a brief stint as a personal chef, writing coach, massage therapist, and non-profit consultant. She is the mother of eight-year-old twins; practices yoga, is a travel and spicy food enthusiast, a youth soccer coach and lives in Boulder, Colorado.

On Today’s show Brook will share:

- How and why she started her business
- How winning a gold sofi changed her business
- The difficulties of finding start-up funds as a single mom of twins
- Her toughest financial decisions today as a national brand
- She share her greatest business decision that change her business
- Plus much more...

Useful links:
http://www.viviantenorio.com/013-brook-eddy-founder-of-bhakti-chai


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