Starting from the very first word, your brand story must speak to your audience in a way that ignites their soul. Connecting with leads on a deeper level means more customers! Because people love a relationship built on trust and transparency.

Whether you tell your story through social media, an email list or on your website’s About page, it can be a struggle to figure out what to share with the world. Get ready to throw that bland, boring explanation out the window and tell your audience a backstory they’ll remember.

In this episode, we discuss:

• (3:46) The 5 P’s of your story, starting with the people you serve
• (5:44) How to pull out that *unique factor* you possess
• (7:34) Transparency and establishing trust from the get-go
• (9:17) Forming a connection based on lifestyle
• (11:28) Opening up and showing your audience the real you

Download the free worksheet guide that’s been created to go hand-in-hand with this episode. Grab your copy to absolutely ROCK your brand story game at https://samanthapeddle.com/aboutpage and follow along as you listen.

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