Time-stamped notes:

[1:00] What happens when you’re struggling and someone comes up and tells you directly what to do?  

[1:30] The point of a green team is to inspire change.

[1:50] Rebellion is an innate response.

[2:20] So, what are we supposed to do?

[2:30] Don’t just tell. Storytell!

[2:40] Listener’s brain lights up in the same way as the storyteller’s does.

[2:55] Human’s brains are wired for storytelling.

[3:05] Stories signal the brain to pay attention.

[3:20] Teach cause and effect, moral of the story

[3:35] Stories make deep, memorable connections.

[4:20] Circumvent tendency to rebel.

[4:30] This is why case studies are more effective than direct recommendations.

[4:40] Example: how to encourage stopping using pesticides

 

Resources:

• The Science of Storytelling: What Listening to a Story Does to Our Brains (Buffer App)
• Green Team Academy Podcast Episode 9: Introducing yourself with your “Hero’s Journey” story

Thank you for listening!

 

We’d love to hear your thoughts on this over in the Podcast Discussion Group. Get access through the Green Team Essentials at www.GreenTeamAcademy.com

 

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The time for action is now because there is no Planet B!