Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses.

In this episode of CEO Brain Food, Michael welcomes back to the show author, speaker, and entrepreneur Blaine Millet to discuss the results organizations can expect by adopting a customer obsession strategy, including differentiation. Blaine breaks down the three critical components of the ‘REMARKable Triangle,’ a visual tool for organizations looking to become customer obsessed. Finally, Blaine and Michael discuss the importance of attracting and acquiring the right customers for your organization.