Danny Johnson is not your typical real estate entrepreneur. He is trained as a software engineer and actually worked at a large company in that capacity when he first started his real estate investing career. His Dad was flipping houses and Danny decided to take the leap and try his hand at it. His first deal actually turned out to be a wholesale deal that involved a short sale, buying a note from a huge bank, and dealing with foreclosure on the property before it was actually sold to a wholesale investor. Not your typical “first deal” and you’ll want to hear the entire story straight from Danny’s mouth on this episode of “Invest Four More.”

Danny started out in real estate investing under his father’s instruction, but really feels he didn’t get all that much help. His dad even told him, “You need to do this yourself.” He got advice and help from his Dad on vital things but learned a lot from taking action and doing deals the wrong way (so that he could learn how to do them the right way). He says that if you want to approach a real estate investor in search of a mentor, make sure you bring plenty of clear, actionable stuff to the table. Don’t just say, “I want you to teach me and I’ll do whatever you tell me to do.” That’s putting the burden on your potential mentor to figure out how to use you. Be more proactive than that. Offer to find him deals and then do it. Bring true value to the table so he’ll be motivated to teach you. Find out more about identifying and engaging with possible mentors on this episode.

What is “driving for dollars?” It’s Danny’s way of saying he drove around neighborhoods looking for abandoned or neglected houses, or houses that had foreclosure signs or other indications that they were distressed. He’d write down the address, go to the county offices to find out who the owner was, and then he’d contact them to make an offer on their house. Some people feel like that’s a strange way to find deals, but for Danny it worked beautifully. He’s still got relationships with some of those property owners. Learn how to drive for dollars and find good fix and flip properties on this episode.

Being a software engineer, Danny saw over time that if he was able to get a website going that could not only rank high in the search engines, but also serve as an effective lead generator, he’d be able to get a lot more traction in his lead generation activities. That’s when he went to work. What came of it was a lead generation form on his website that captures the email and phone of those who are interested in selling their houses for cash. The best part is that his form immediately sends him a text to let him know there’s a new interested seller. He calls them immediately and starts the conversation. It’s a great way to get immediately connected with a hot lead… and you can get the same functionality on your website by going to his website www.LeadPropeller.com

That’s an interesting question, and Danny Johnson answers it immediately. He’ll take the shorter list. In fact, it’s how he does business with every one of his fix and flips. He’s got a regular group of investors who like to make the returns on their money that his fix and flip properties offer, and he taps them time and again. They’re eager to keep making the returns on their investment and to have a trusted partner like Danny who can give them those kinds of returns on their money. Listen to find out how Danny built these kinds of ongoing relationships on this episode of Invest Four More.

[1:00] Introduction of Danny Johnson

[1:48] How a software developer got into real estate investing.

[3:16] Why taking action on your own is a powerful way to learn.

[6:07] 3 years until full time investor and the benefits of working part time.

[7:09] How Danny made $20K on his first property flip as a wholesale deal.

[11:52] 6 months later, the first rehab deal.

[14:34] How many flips did Danny do per year by the time he finally went full time?

[15:42] Danny finds his properties through hustle and direct marketing… here’s how.

[17:10] How Danny made it through the market crash and continued flipping houses.

[19:34] Drive for dollars, direct mailings, and pre-foreclosure strategies.

[21:03] The kind of marketing Danny used that made the most money VS the cost.

[21:55] How Danny maximizes his web presence to get the most leads of any marketing channel.

[28:31] Danny’s ventures into creating tools to help other flippers to maximize their websites.

[33:02] Danny’s rental properties and his plans for the future.

[34:24] The difficulties the Dodd/Frank legislation has made for Danny’s rentals.

[35:49] The financing Danny does is primarily private financing. How he does it.

[41:00] Danny’s advice for people who want to begin flipping properties.

[43:51] How you should think about finding a mentor and actually bringing value to their table.

Danny’s website: www.FlippingJunkie.com

www.LeadPropeller.com - Mark’s website creation company

The Securities and Exchange Commission

Contact Mark for a $100 discount on all his programs - [email protected]

PLEASE LEAVE A RATING AND REVIEW FOR US OVER ON ITUNES