Joe explores with Steven Hoffman (AKA Capt Hoff), the award winning author and CEO of Founders Space, on the key points from his book, Make Elephants Fly. They discussed the many conundrums of a startup, getting to product market fit, and the cultural adventures (and misadventures!) he experienced, while getting elephants to fly worldwide. Steven also has 2 upcoming books: Surviving A Startup, and The Five Forces That Change Everything