Sign up to save your podcasts
Or
Share 013 - How to Create an EVERGREEN Content Marketing Strategy that Actually WORKS!
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
013 - How to Create an EVERGREEN Content Marketing Strategy that Actually WORKS!
Are you exhausted creating content for instagram and not seeing much results? As much as we believe in growing your social media views and engagement, we also believe that a healthy content marketing strategy doesn’t focus solely on short-form content. When you think of instagram and tik tok - it’s all abundantly clear that these platforms are focused on that short form burst of quick content.
But the issue here is that the content you work tirelessly to produce, in today’s algorithm, has a very short shelf life. So we want to invite you to think a little differently about how you are creating content marketing - and let’s actually try to take IG off of a pedestal and put some emphasis on evergreen content for your website as a priority. Why is this important you ask? Because when you create long form content for your website on a consistent basis, google will begin to see your site as a reputable source of quality content for the topics you write about. Thus helping the users on google find the answers they are looking for by referring to your website pages. This, my friend, is called creating evergreen content - content that doesn’t depend on a quick-fix algorithm, but that can keep bringing in visitors for years to come.
So from now on, I want you to start your content marketing schedule by first thinking about what long-form content you will produce first - this can be minimum once a month (suggest 2 or more) and then find the mediums to publish your content - this can be either your website’s blog, a youtube channel (video) or a podcast (audio) - From there, we can repurpose your content into bite sized pieces for your other social channels. Want the steps? Read on.
STEP 1 - CREATE YOUR MONTHLY LONG FORM CONTENT
STEP 2 - REPURPOSE YOUR CONTENT INTO BITE SIZED PIECES
STEP 3 - EMAIL YOUR AUDIENCE AND KEEP IN TOUCH
If you listened to this episode and thought, "wow this is great but I need a team to help me get this done" - we are here to help you.
Simply visit our WEBSITE to see all the amazing ways we support entrepreneurs like you and then CONTACT us and let's book a call to discuss your unique business.
Thank you for joining me on this episode! See you again soon.
www.bloomvirtual.co
View all episodes
By BLOOM Virtual CoAre you exhausted creating content for instagram and not seeing much results? As much as we believe in growing your social media views and engagement, we also believe that a healthy content marketing strategy doesn’t focus solely on short-form content. When you think of instagram and tik tok - it’s all abundantly clear that these platforms are focused on that short form burst of quick content.
But the issue here is that the content you work tirelessly to produce, in today’s algorithm, has a very short shelf life. So we want to invite you to think a little differently about how you are creating content marketing - and let’s actually try to take IG off of a pedestal and put some emphasis on evergreen content for your website as a priority. Why is this important you ask? Because when you create long form content for your website on a consistent basis, google will begin to see your site as a reputable source of quality content for the topics you write about. Thus helping the users on google find the answers they are looking for by referring to your website pages. This, my friend, is called creating evergreen content - content that doesn’t depend on a quick-fix algorithm, but that can keep bringing in visitors for years to come.
So from now on, I want you to start your content marketing schedule by first thinking about what long-form content you will produce first - this can be minimum once a month (suggest 2 or more) and then find the mediums to publish your content - this can be either your website’s blog, a youtube channel (video) or a podcast (audio) - From there, we can repurpose your content into bite sized pieces for your other social channels. Want the steps? Read on.
STEP 1 - CREATE YOUR MONTHLY LONG FORM CONTENT
STEP 2 - REPURPOSE YOUR CONTENT INTO BITE SIZED PIECES
STEP 3 - EMAIL YOUR AUDIENCE AND KEEP IN TOUCH
If you listened to this episode and thought, "wow this is great but I need a team to help me get this done" - we are here to help you.
Simply visit our WEBSITE to see all the amazing ways we support entrepreneurs like you and then CONTACT us and let's book a call to discuss your unique business.
Thank you for joining me on this episode! See you again soon.
www.bloomvirtual.co