This week, I'm sharing some business decisions that I made in my first few years of business — some that were super smart and others, not so much. But how would I have known? When I decided to try self-employment, I had no business education or experience to my name. All I had was an idea and blissful ignorance about what I was in for as an entrepreneur with zero funding, few assets, and nothing to lose. This episode is for everyone who has an idea, blissful ignorance and nothing to lose too.

Key takeaways:

• Don't hire an accountant; learn how to manage your own money.
• Don't join a co-working space; they're not worth your money if you work alone anyway.
• Don't give your business any other name than your own; hurry up and build your personal brand.
• Do know that you're in sales; you're a salesperson above all else.
• Do find a niche application for your service or product; use your intuition.
• Do know your message and stick to it; repeat your message always, it'll be good for PR.