In this episode of nesso.design TALKS, we explore the genesis of a brand born complete from the very first moment. All the elements were there: the care for the product, the creation of a selling ceremony that establishes an instant connection between the customer and sales assistance. A minimal design language, essential yet entirely complete. Join us on the journey to discover one of the most consistent brand images ever created.

Chapters:

0:00 Intro

1:18 How? What? Why?

11:16 Products

14:14 Communications

15:55 Melbourn HQ

26:00 The Neighborhood

46:55 Savage

54:20 Outro