Episode #13 

recorded on May 24, 2021

“FOMO Dave” Emmerman, EA 

Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 

4 Both Dave’s parents had practices! 

5 should out to the year-old Newfoundland puppy, Sophie! 

8 The challenges with buying 14 practices in 9 years! 

9 topping out at 1,000 returns per partner! That’s insane… 

13 providing value through conversations 

15 underpricing individual tax returns = undercutting ourselves as an industry 

19 Dave’s Doc Brown Moment! 

24 The art of getting Team buy-in 

25 flying from NY to SF, Dave's first visit to the Xero office 

***shout out to Frankie*** 

27 Finding Your Vertical 

30 from 80/20 Tax/Accounting to a 50/50 split! 

33 An industry that is ripe for change and making an impact as an ambassador for change 

***shout out to Ben Richmond*** 

35 leaving the rat race to actualize your real potential 

36 selling off your practice 

37 commanding a higher valuation by being tech-forward 

41 what do you think is holding Xero back in the US? 

***shout out to Xero (here’s another free one)*** 

44 brand recognition 

48 propagating problems 

52 don’t sell benefits to accountants 

53 the US market is now the #1 focus for the Xero product team 

54 working at Xero and Dave’s favorite tax season