Today, we spread love to the St. Lucian family as Kevin is joined by guest host Salene Griffith and our featured guest - Rankin Morgan,  widely known as the award-winning founder and publisher for Dazzle Magazine.

 

The Dazzle Magazine is a free bi-monthly publication that features young professionals and entrepreneurs. The magazine aims to inspire and empower St.Lucian and Caribbean youth.

 

The magazine caters to a demographic that ranges between ages 18 – 50 with an island-wide reach of 36,000 and a digital reach of 57,080 St. Lucians, and has franchised out to neighbouring islands St. Vincent and Barbados.

 

In this episode, we discuss Rankin's exciting entrepreneurship journey including:

 

Life in London

The origin story behind Dazzle Magazine

Branding vs. Naming

Getting buy-in from the masses

Paper vs. Digital

The content creation and publication process

Rankin's other ventures, and

The St. Lucian Government & Entrepreneurship.