In this episode of The Website Success Show, host Jules White demystifies the world of SEO (Search Engine Optimisation), providing essential insights for business owners who want their website found online.

Jules explains how SEO can help you break through the noise, attract more visitors to your website, and ultimately convert them into paying customers. She outlines the fundamentals of how search engines like Google work and shares actionable tips on optimising your content for better visibility in search results.

Key Takeaways:

• Understanding SEO: Learn what SEO is and how it can benefit your business.
• How Search Engines Work: A simplified explanation of how Google's search works and what factors influence rankings.
• Keyword Research Essentials: Discover the difference between seed keywords and long-tail keywords, and how to choose the right ones for your business.
• Optimising Your Website Content: Learn where and how to use keywords strategically on your website to improve your SEO.
• Getting Started with SEO Tools: Use free tools like Google Search Console and Google Analytics to gain insights into your website's performance.
• Final Thoughts & Encouragement: Jules offers words of encouragement and reminds listeners that SEO doesn't have to be complicated.

Bonus Resource: Get your free Simple SEO website report from The Website Success Hub and learn how to improve your website's visibility and attract more organic traffic.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist