Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today's conversation with Steve he breaks down the five key actions and questions that are evident in the Wizard of Oz and how you can apply them to your business to grow it.

What's the main purpose?

Who is the right person?

How do you get found?

What's the solution?

What's the next step?

Of course, these are paraphrased from what Steve actually said and he translates them in to how they can be used for business. I hope that you can relate Dorothy and her adventure to growing your audience, reach and bottom line.

Experts mentioned

Chris Brogan

Seth Godin

Cliff Ravenscraft

Malcolm Gladwell

Resources

Purple Cow

Wizard of Oz

Outliers

Podcasting A to Z (use EXPERT to save $500)