Just Make It

013: The Foundations of Building a Comic Brand (Branding 101) (Part 1 of 2)

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Before Mayke Entertainment, we were Arclight Comics! Tune into the re-release of The Arclight Podcast and get insightful tips, info, and advice on how we make comics. We shared everything we learned from 2009 to 2016. Learn how we branded our company, handled legal issues, character design, story development, and more!

Inside Episode 013: To influence and command an audience into buying from you, a brand must be established, maintained and be consistent. But you can only start doing that if you have an understanding of what branding is.


Key Takeaways
  • A brand is not a logo, colors, fonts, a website, business cards, etc.
  • A brand is a collection of thoughts, feelings, emotions, memories, and experiences a person associates with your brand.
  • A brand is someone’s gut feeling about you. It’s intangible. It takes no physical form.
  • Your logo, colors, fonts, etc. are what’s called your brand identity. Those make your brand tangible and communicate who and what your brand is.
  • One of the biggest tools you can start using now to build your brand is consistency.Your audience wants you to be consistent.
  • To have a consistent output, you need content to maintain at least a weekly output. Don’t get on social media just yet until you have content to share.
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    Just Make ItBy Mayke Studios
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