Kent Whipple discusses his overall strategy of using Yelp to grow Unexpected Productions Improv. He talks about how to create an account, how to get 5 star reviews, how to respond to reviews, and how he tracks which customers are coming from Yelp.

Kent is the marketing and development director at Unexpected Productions Improv which is located in downtown Seattle. He has served as a gallery director in some of the major art centers in the country, including Santa Fe and Scottsdale. He is also freelance writer, creating and developing articles that are published nationwide.

Kent is an active member of the Seattle’ Market the Arts Task Force and part of Yelp’s Coast-to-Coast Community which is a group of business owners and managers who work together to find ways to use Yelp. He has been chosen to return to San Francisco in November to Yelp's annual gathering where he will be sharing his advice on how to most effectively use Yelp.

Show Notes:

Unexpected Productions

Unexpected Productions on Yelp

Yelp for Business Owners

Claim Your page

Yelp for Business Owners Mobile App

Yelp Tutorials on Youtube

Absurd National Park Reviews

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Click here to download Kent's Yelp letter and activity report