This week, Sean joined Cara Posey's podcast, Growing My B2B Brand, to talk about B2B events. Their conversation touches on A LOT of elements that will make your event experience better, whether you're planning a virtual or in person gathering. Some of the highlights of the episode include, showing generosity to your audience, getting creative with your engagement activities, and even some predictions for what the future of events could hold. 

One of our favorite takeaways (and a good reminder for anyone in the event planning process) is that events should be more for your audience than your brand. How can you think for your audience to create something truly memorable for them?

Click here to listen to Cara's podcast!