“Everybody deserves something delicious!” -John Wiseman

 

Episode Description: 

Since the pandemic, people have become better aware of their health. To boost their immunity, many have made significant lifestyle changes regarding their drinking habits. Some have reduced their alcohol intake with others shunning booze all together. Yet, alcohol has long been a part of celebrations and associated with having a good time. Is there a way to unwind and enjoy real adult drinks without sacrificing sobriety and health? Thankfully, there is!

 

In 2017, John Wiseman founded Curious Elixirs, a company that creates booze-free craft cocktails. But don’t be fooled! Although their cocktails are non-alcoholic, they offer the benefits you may be looking for in a traditional alcoholic beverage. Currently, there are six adventurous flavors to choose from. (Curious No. 7 Coming very soon!) Each elixir is tailored to your personal needs. There is an elixir for when you’re looking to set the mood, for when you want to relax, for when you have a busy mind, for when you need a pick-me-up and for when you are craving balance. But more than simply providing a better sober alternative, Curious Elixirs also promote health as they are made from organic botanicals and infused with adaptogens that help resist any type of stressor. 

 

Learn more about Curious Elixirs as John relates the backstory of how he came up with this brilliant idea, and how he turned it into a business opportunity.  Justine and John also talk about bridging the gap in the functional food space and providing better customer service in terms of convenience, taste and healthy options. With a background in marketing, John was able to craft creative strategies that spread the curious culture even further. Tune in as John lets you in on some marketing secrets you can use!

 

Connect with John Wiseman: 

In 2017, John Wiseman founded Curious Elixirs, a booze-free company whose mission is to redefine how we drink socially by providing delicious, complex and healthy adult beverages packed with adaptogens. Their flavors are bold and crafted for the adventurous. Each flavor is a collaboration between their team of world-class bartenders, herbalists and food scientists. John believes that drinks should be good for the body and soul, that’s why they only use organic ingredients. 

 

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Connect with Justine: 

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Episode Highlights:

02:54 Booze-Free Cocktails

07:34 Bridging the Gap in Functional Foods

11:57 Lead with Fun and Humor

15:53 Marketing Secrets

20:07 Spread the Curious Culture!