In this podcast episode, I continue discussing my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson).

Last week was the official launch week. Things could not have gone better.

Click to Listen

Episode Outline

On Monday morning, I told my team, “If we can get the book into Amazon’s Top 1,000, that will be huge.”

However, by 8:30 that morning, it was already #160.

By 10:15, it had moved to #16.

A few hours later it hit #5 and then a little after 5:00 p.m. it hit #4.

It stayed #4, #5, or #6 all week.

We had a ton of people help promote it, including some well-known bloggers. You can find a complete list here.

I pretty much had to stop promoting the book on Wednesday evening, because I had an even bigger launch scheduled for the weekend—my daughter Madeline’s wedding.

In this podcast, I don’t cover the basics of platform-building. If you want that, listen to Episode 13. In this podcast I focus on answering my listeners’ questions.

Listener Questions

Question #1: Sarah Ferree asked, “How do I get my employees excited about our platform?”

Question #2: Philip Rothschild asked, “What is more important when it comes to a website, engagement or design?”

Question #3: Heidi Kreider asked, “How would you advise someone to get started who doesn’t have a lot of money to invest?”

Question #4: Jeremy Meyers asked, “How do you develop your platform when you already have a very busy life?”

Question #5: J. D. Smith asked, “What are the best ways to integrate an organizational platform with a personal one?”

Question #6: Tom Schulte asked, “How can I move my “embassy site” on LinkedIn to a true “home base site” on my own server?”

Question #7: Wanda Ball asked, “How do I market my services as a public speaker to a wider audience?”

Question #8: Joshua Bedford asked, “If you automate tweets as you suggest, how far should we space them apart?”

Question #9: Paul Evans asked, “How bold can you be in asking other people to share your message for you?”

Question #10: Rebecca Livermore asked, “What is the best way for people who are introverts to expand their platform?”

Question #11: Jane Graham asked, “How do you discern when to persevere verses when to quit or change direction?”

Question #12: K. C. Cupp asked, “How can you promote your blog without coming across as narcissistic or self-absorbed?”