Girl on Purpose with Vivian Tenorio

014: Dave Danhi, Founder of The Grilled Cheese Truck


Listen Later

Dave Danhi, 45 has been part of the Los Angeles restaurant scene in some form or another for the last 31 years. Starting out at the local pizza joint, he realized his passion for food. As soon as the chains of high school were lifted, he relocated back to New York to hone his culinary skills. After spending a year in the Catskills working at various restaurants and resorts he decided to move back to the sunny beaches of So. Cal. Upon his return he started working with King's Seafood Company (DBA University Restaurant Group at that time). Dave flourished with the company and worked his way up from grill cook to the Sr. Sous Chef position at this company's prestigious steak house concept. After spending 5 years with KSC he was presented with a wonderful opportunity of the Exec. Chef position at the famous Roxbury Supper club in Hollywood, feeding the Hollywood elite. After a few years at Roxbury he took over the Exec. Chef position at Georgia restaurant, also in Hollywood. At Georgia Dave received numerous accolades including the Robert Mondovi Award of Culinary Excellence (naming him one of the country's top rising star chefs in 1994), best restaurant of the year for 1993 in numerous magazines including Bon Appetit, Esquire and Travel and Leisure, and best crab cakes in Los Angeles two years in a row. Having met his goals and challenges there he moved on and was the opening chef at Habana Restaurant in Costa Mesa, a Nuevo Latino restaurant with a Cuban flair. Within 8 months Habana received best new restaurant in Orange County for 1995. Feeling that he "sewed his wild oats" with the independent restaurants, he returned to Kings Seafood Company and worked his way up to the Company Executive Chef position. Once returning to KSC, Dave was the Executive Chef at the now Michelin stared Water Grill restaurant, putting out some of the best seafood in the city.

In 2005 Dave bought DD Factor, a hospitality recruiting company that has been in LA since 1959 and has been an integral part of finding management for southern California restaurants.  In 2009, he competed in the 7th annual Grilled Cheese Invitational, a grilled cheese competition that over 10,000 people flock to yearly.  This was his 'ah ha' moment and realized that he was going to open the world's first grilled cheese truck.  The truck has been embraced locally as well as internationally with numerous accolades including "Best Food Truck" over 8 times. He and the truck have had countless television appearances, locally and internationally.  Dave's Melts have appeared on numerous list, naming them some of the best grilled cheese creations in the country.  His passion for quality product and a guest first attitude keeps people flocking to the trucks and waiting for up to three hours to try his innovative Melts. Dave also is the 'voice' behind The Grilled Cheese Truck's social media. The truck has been listed as the 3rd most influential 'tweeter' in all of Los Angeles and is currently the number one followed food truck on Facebook and the second most followed truck on Twitter in the world.  The Truck is now set for national expansion, moving into a franchise model and will be trading publicly in 2014.

On Today's show Dave will share:

-How he started his successful Grilled Cheese Truck business
-How he is now franchising them
-He shares the secrets behind his large social media following
-The challenges of expanding his food trucks into other states
-His tips for other entrepreneurs who want to get into the food ruck business
- Plus much more...

Useful links:
http://www.viviantenorio.com/014-dave-danhi-founder-of-the-grilled-cheese-truck


COPYRIGHT © 2014  VIVIAN PRODUCTIONS LLC

...more
View all episodesView all episodes
Download on the App Store

Girl on Purpose with Vivian TenorioBy Interviews w/founders of today's fastest growing brands, New York Times Bestselling authors featuring Tory Johnson, Guy Kawasaki, Tito's Handmade Vodka, Coolhaus, Hail Merry, Brad’s RAW Foods, Suja Juice, Rachel Hofstetter & other Entrepreneurs!