On today’s episode, fellow Camp Tech colleague Tara Wilkins and I discuss digital marketing for small businesses. Since small businesses are often operating on a shoestring marketing budget, Tara talks about techniques and strategies to increase brand awareness without breaking the bank. We also get into ways the success of a marketing campaign can be measured.  

Tara got her start in fashion, but became a volunteer at Camp Tech in order to pivot her career towards digital marketing. Her plan worked and now she is Camp Tech’s Marketing and Admin Manager. Tara also teaches a course about digital marketing on a tight budget. During this podcast, she shares her learned expertise about marketing strategies. This is a great episode, especially if you are a small business owner looking for marketing tips and tricks.   

Episode Highlights:  

• Tara’s professional journey 
• The marketing challenges small businesses face 
• The importance of having a plan 
• What a small business marketing plan might look like 
• How to measure the effectiveness of a marketing strategy 
• Creating brand awareness 
• When to hire a professional  

Resources:  

Hover (use promo code CampTechPodcast to get 10% off your first order) 

Follow Tara on Twitter 

Follow Camp Tech on Twitter 

Follow Avery on Twitter 

Brock Murray’s Camp Tech podcast episode 

Feedly.com 

Smartinsight.com 

Traction book by Gabriel Weinberg and Justin Mares 

Email us your questions for a future episode! Send them to [email protected]