This episode shows the benefits of extracting entities and topics from Wikipedia to improve search engine optimization (SEO). Wikipedia serves as a comprehensive and credible source of relevant keywords, structured information and semantic links. Using the “link to this page” feature, identifying relevant entities and creating topic clusters with Wikipedia can increase the visibility and authority of a website. Wikipedia also provides inspiration for new content through incomplete articles, “See also” sections and discussion pages. The integration of entities from Wikipedia increases the semantic relevance of a website and helps search engines to better understand the context.

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