Today I’m chatting with visual designer and entrepreneur, Felicia Lo, born and raised in Vancouver, Canada. In 2005, she founded Sweet Georgia Yarns, an artisan hand-dyed yarn company that expresses her passionate, relentless, and unapologetic love of color.
In this episode, Felicia explains why she got into and an industry “saturated” with hand-dyers (no pun intended). Driven by a desire to dye yarns that she wanted to work with personally, she became passionate about the process and hand-dying her own yarns became an artistic expression. Felicia followed this as her compass, which led to the success she experiences today.
When you’re passionate about starting something, it’s not a head equation, it’s about where your heart is. There’s nothing that can convince you not to do it, even if you’re told it’s difficult.
–Felicia Lo
Episode highlights:
* Felicia shares how a quarter life crisis in her late twenties led her to rethinking her trajectory in business and in life.
* How she started Sweet Georgia Yarns in 2005, and built the company while working as a graphic designer.
* How the dying process began through experimentation on weekends at the kitchen table.
* In the early days, Felicia blogged about her process and explains the value of getting feedback before even building a product.
* Why Sweet Georgia Yarns stands out in an over-saturated hand-dye yarn market.
* Felicia talks about why she started her podcast, The Sweet Georgia Show, and how valuable it has become for connecting with her community.
* The value of accountability and mastermind groups and connecting with those that can give you honest advice.
Felicia Lo expresses her passionate unapologetic love of color @HeySweetGeorgia #PowerPurlsPodcast
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Mentioned in this episode:
Get 15% off any hand-dyed yarn in the shop at http://shop.sweetgeorgiayarns.com Type POWERPURLS at checkout. Offer good until 12/31/2015
Getting Things Done by David Allen
Eat That Frog by Brian Tracy
Miracle Morning by Hal Elrod
Meet yarnpreneur Felicia Lo of Sweet Georgia Yarns on #PowerPurlsPodcast @HeySweetGeorgia
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How to find Felicia: