In this episode of the Sports Business Leaders podcast, Justin sits down with former Colgate quarterback and Arvelo Media founder, Grant Breneman, to explore the intersection of athletics, entrepreneurship, and media. Grant shares his journey from standout college athlete to launching Arvelo Media, a social media marketing agency helping athletes and sports tech brands grow through organic content and data-driven strategy.

Together, they unpack major trends in athlete-driven media — from college athletes embracing personal branding to former players transitioning into content creation and media careers. Grant emphasizes the power of social media in creating new opportunities for athletes both during and after their playing days.

Listeners will walk away with insights on:

• Building a brand beyond the field

• Leveraging social media for long-term career growth

• Creating opportunities in the booming world of sports content

Grant’s story, from record-breaking performances at Cedar Cliff High School to leading on and off the field, is a powerful look at how today’s athletes are shaping the future of sports media.