Patrick Bet-David, the founder of PHP Agency and Valuetaiment talks about what it takes to make a viral video, the most pivotal moment of Patrick’s life, and his best networking strategies.

Topics Discussed:Travis tells a quick story from an excerpt from the book Think and Grow Rich by Napoleon Hill.

The story of the gold miner who stopped just three feet from a huge band of gold.

How many times have we quit right when we were about to strike gold?

We often think it’s preposterous that someone would quit after putting in a lot of work, but it happens all the time.

What makes someone stand out when they reach out to you?

The team filters the people who want to be on Valuetainment.

Guests on Valuetainment are picked and chosen by his team.

Be sincere, specific, to the point, and tailor your message to that person.

Have you attempted to make a second viral video after your first one?

They’ve had two or three other videos that have had a lot of views, but not another 31 million views

If virality is your goal, it’s likely that it won’t happen.

They shifted their focus from virality to impact.

Is the formula to deliver consistent valuable content?

The motivation behind the content is important.

If you’re trying to be an expert of experts, the standard is way higher.

When capitalism got into Patrick’s heart, he realized that entrepreneurship was the route for him.

Building businesses became part of his heart.

Money is the easiest thing you’ll ever make.

We have way too many distractions keeping us from making money.

Do you feel that there is an edge or advantage to having an immigrant background?

Life is about odds.

Growing up in Iran put a lot of fear, anxiety, etc. in him – but the benefit is that you’re more grateful about America.

Anything you give to me that’s free comes with a price.

How long did it take for you to start PHP from the financial services industry?

It took years, he didn’t even know what a mutual fund was.

He knew that he wanted to take his father’s money stress away.

Is it possible to change something without a big traumatic event?

You’re going to change accidentally or intentionally.

Be intentional, do it now.

How do you find time and how much do you prioritize on-purpose learning and self-education?

If he reads a book, its because he’s choosing to read on the topic.

He also reads a lot of articles and papers.

Nothing is more powerful than your computer.

When you started Valuetainment, was it a way to get information or to have debates?

He got onto social media last, in the financial industry social media wasn’t really a thing.

You won’t know right away who you’re going to be, you’ve got to learn.

Start something, the world wants to know what you’re thinking about.

Once you understand marketing and storytelling things change.

How do you stay relevant?

You have to do something different to keep your relevancy.

People think that because they’re attractive when they’re 20 they’ll be attractive when they’re 40 and they don’t have to take care of themselves.

What are three skills that people need to develop to be successful?

Hard work, learn, sell, communicate, stop quitting.

You have to be able to read people.

The number one skillset for life is learning how to process issues.

What will your subscriber event look like?

It will be a 2.5-day event to help people think like a CEO.

Do you believe that what you know or who you know is more important, and why?

Who you know will never make you the expert, it’s one form of equity.

With what you know, you’re the expert and people will come to you.

Patrick’s focus is more on self-development and who you need to know will show up.

The Random Round:What profession other than your own do you think it would be fun to attempt?

Sports owner

If you could sit on a park bench with anyone for an hour who would it be, and why?

The Shah of Iran

How do you like to consume content?

Books

What’s a book you’d recommend?

Laws of...