The UK heatwave is driving a retail boom with massive spikes in fans, air-con, ice cream makers, and barbecue food, while the World Cup adds further buzz with brands like Waitrose extending delivery windows for late-night snack runs. We also cover Sephora and ASOS leaning into beauty experiences, greenwashing ad bans hitting Uniqlo, Calvin Klein, and Adidas, and Halfords seeing a turnaround led by cycling sales.

Tune in next week for more retail news and reflections!