On today's show Shira interviews Reuben Metcalfe, a startup marketer that has a love/hate relationship with the term Growth Hacking. Reuban is a high-school drop-out failed forward into entrepreneurship, whilst taking a detour in Japanese industrial coatings, utilities brokerage, growth-consulting, international gaming law, and digital internet moneys. If you think he sounds like a character - you don't know the half of it. He enjoys dealing with companies that help people. Has the somewhat ambitious aim of fixing capitalism - preferably yesterday, and in a somewhat lucrative manner. Resigned to, and accepts the fact that 'not everybody's as enthusiastic about it as he is. Ideas guy by nature, scrappy bootstrapper by trade - Can be found listening to people much smarter than himself in an effort to be a better business-guy, or attempting to woo said smart people into collaborating on a project once he realizes he's in far over his head. Has a passing interest in psycho-pharmacology, macroeconomic theory, and dead roman dudes. Today we discussed some of our favorite tools, what to expect when you're testing, and other random tidbits.