In this episode, we sit down with Alex Danilowicz, CEO and co-founder of Magic Patterns, to unpack what it really takes to build an AI product designers actually want to use. Alex shares the long, winding road behind Magic Patterns, from a year of pivots in design tooling and a scrapped text-message analytics startup, to finding product-market fit in the emerging world of AI-powered “vibe designing.”

We talk about why engineers with a strong design eye have a unique edge in the AI era, how Magic Patterns stands apart by working directly with existing design systems and component libraries, and why knowing a little bit of code (even just the language) makes designers dramatically more powerful when working with AI tools. Alex also breaks down the realities of Y Combinator, fundraising without hype, and why customer usage-not compliments-is the only real definition of product love.

The conversation goes deep into startup discipline: when to pivot, when to launch, why being “early” can feel lonely, and how competition can actually be a signal that you’re onto something. Alex shares candid lessons on working with a co-founder who’s also your best friend, staying focused in distraction-heavy tech hubs, and resisting fear-mongering narratives about AI replacing designers.

If you’re a designer, PM, or founder navigating AI, design systems, or early-stage startups, this episode is a grounded, optimistic look at building real products, listening to users, and using AI as a multiplier-not a replacement-for human taste, judgment, and creativity.

You can connect with Alex on LinkedIn. Shoot him a DM if you listened to this message.

Talk soon!

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