Just Make It

014: The Foundations of Building a Comic Brand (Branding 101) (Part 2 of 2)

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Before Mayke Entertainment, we were Arclight Comics! Tune into the re-release of The Arclight Podcast and get insightful tips, info, and advice on how we make comics. We shared everything we learned from 2009 to 2016. Learn how we branded our company, handled legal issues, character design, story development, and more!

Inside Episode 014: Branding is not so much the look of it, but the “feel” of it. It’s more than logos and colors. Branding is an opportunity to create strong, positive associations and affiliations with your business that keep people coming back for more, and in order to start building a brand like that, you need to have a solid grasp on the fundamentals.


Key Takeaways
  • Find ways to innovate. It doesn’t have to be groundbreaking, but you need to be different. If your competition zigs, you need to zag. We started this podcast as a new way to market our books.
  • Bring value to your audience.
  • When you innovate, that innovation is valued and your brand can leverage that value.
  • Validation means bringing your audience into the creative process. This is what our mini issues are for. We’re publicly testing, gathering data and information based on these issues.
  • Validation helps you build something your audience wants versus something they don’t want. It’s the difference between selling to 2 people and selling to thousands.
  • Validation allows you to tweak your product and brand accordingly and fix what isn’t working.
  • Cultivating your brand means you’re influencing the character of your brand.
  • Building a brand comes with consistency and developing a pattern of behavior.
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    Just Make ItBy Mayke Studios
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