The Ghost Influence Podcast: How Viral Happens On Reddit

014 The Real Mimosa Girl: Creative Process & Stolen Content Gone Viral With Ali Spagnola


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With 29K subscribers on YouTube, 590K fans on Vine, and 2.5M followers on Twitter you might think that someone as prolific as Ali Spagnola wouldn't be impacted by a little content theft — you'd be wrong. Ali shares the brilliance behind her creative process and what it's like when the content you've invested so much of yourself into creating gets stolen. Crucial lessons for anyone building a personal brand.

  • Ali's now infamous 'How to make a mimosa' Vine
  • Ali's stolen Vine, turned gif, and submitted to /r/unexpected
  • Ali's 'I'm The Mimosa Girl Dangit' response video
  • Ali's content submitted all across Reddit
  • Ali Spagnola's 'Power Hour' drinking game
  • Ali Spagnola on Patreon
  • Ali's Reddit AMA
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    Music: ‘PKR - Ignite (Original Mix)'

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    The Ghost Influence Podcast: How Viral Happens On RedditBy Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

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