In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote:

The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson

1. Prevent brand confusion
2. Reputation
3. Recovery of damages
4. Incontestability after 5 years
5. Public perception
6. Easier to prove trademark infringement
7. Puts others on notice of your brand
8. Protects smaller brands
9. Preventing infringing goods from entering the U.S.
10. Brand investment