In this episode, Ben emphasizes the importance of taking action, even when starting feels slow or daunting. He encourages listeners to push past fears of judgment or imperfection and to consistently put their content out there. Ben highlights the significance of failing forward quickly, as thoughts can become plans, plans can become actions, and actions can become reality. The episode also touches on the evolution of the podcast set and the importance of adapting to change. Ben then delves into the significance of building a strong brand and community to drive business success, emphasizing that products or services alone are not enough.

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Timestamps

00:00:00 - Introduction

00:00:53 - Market Research Recap

00:01:24 - Building Your Brand and Community

00:02:07 - Turning Customers into Loyal Fans

00:02:38 - Defining Your Brand

00:03:21 - Starting with Social Media

00:05:07 - Overcoming Fear and Judgement

00:05:27 - Creating a Facebook Group

00:06:10 - Expanding to Other Social Platforms

00:07:14 - Engaging Your Audience