In this episode of the Garage Grit Podcast, Brad Hurlock of AA Shop Marketing discusses the misleading information from car manufacturers and dealerships regarding extended service intervals. Joined by guests Jeremy Bucy and Mitch Fasnacht, they delve into the consequences of adhering to the 10,000-mile oil change myth and share insights on how shops can rebuild trust with their customers. The conversation includes personal anecdotes, customer relations strategies, and the importance of proper vehicle maintenance. Tune in to learn how to educate your customers and keep their cars running smoothly.

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00:00 Introduction and Today's Topic

01:18 Meet Our Guests: Jeremy and Mitch

03:18 Mitch's Background and Shop Details

04:35 Jeremy's Journey and Shop Insights

13:43 Building Trust with Customers

22:28 Challenges with Manufacturer Service Intervals

32:33 Customer Stories and Maintenance Challenges

33:17 Educating Customers on Oil Changes

37:04 Building Trust with Customers

39:09 Maintenance Programs and Customer Relationships

48:18 Technical Explanations and Customer Communication

52:05 Marketing Tips and Ethanol Discussion

55:58 Industry Trends and Vehicle Technology

01:02:05 Concluding Thoughts and Recommendations