Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses.

In this episode of CEO Brain Food, Michael speaks to one of the most important aspects of running a business: knowing your critical number. He highlights the importance of distinguishing between which numbers are important and which numbers are critical. Michael breaks down the process of identifying the critical number, forecasting that number out, and looking at the drivers that are associated with that number. Finally, Michael shares insights on how engaging and educating employees can help support and grow businesses exponentially.