You want the truth? You can’t handle the truth…

That right there, that’s the truth - most people don’t want THE TRUTH, what they want is some watered down version of it that aligns with their beliefs and makes them sleep better at night

See - there’s the truth, then there’s OUR truth (i.e. what we believe to be true)

THE TRUTH cannot be argued. Our truths are open to interpretations and change with people, world views, experiences, perspectives and more

So which should you speak to? That comes down to what you want to talk about. Speak about THE TRUTH and you’ll call people who resonate with that to you. Speak your audiences truth and you’ll create the sense of liking, knowing and trusting you need need with your copywriting

#QOTD comes from @adamschin